The SWOT for Simply Voka is that out tManaging the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) hreat
The stength of Simply voka is were not trying be like everyone else. We don't want to have all these different flavors or different kinds of the voka that is being sold by us. it just going to be that one voka. the opportunity that we have is just to be a simple voka brand and be sold everywhere and work to be better then all the other voka's in the world out there.
Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.
We are deciding on start sales localy in where the voka is first made in Alaska then by word of mouth and getting a website together,also a facebook page to start getting our name out there as a voka brand. We want to be known for or one of a kind taste and the pure cold water of the voka so that when bought that it is the best serve cold.
If there had to be a weakness of the Simply brand is that it might be just to simple with having just one flavor or not many different flavors or coming out with differnet flavors or anything like that word of mouth may or may not work but all we can do is try.
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