standardized global marketing, using largely the same marketing strategy approaches and marketing mix worldwide. At the other extreme is adapted global marketing. In this case, the producer adjusts the marketing strategy and mix elements to each target market, bearing more costs but hoping for a larger market share and return.
the marketing strategy for simply Vodka will be broken up into all parts, the price, sending to people and making the product and getting out to the people. by using the mix and hitting each target market bearing more cost to get into a better market share in return.
In addition to marketing intelligence information about general consumer, competitor, and marketplace happenings, marketers often need formal studies that provide customer and market insights for specific marketing situations and decisions. For example, Budweiser wants to know what appeals will be most effective in its Super Bowl advertising.
We would try to get a super bowl spot in the commerical to see how the people will like or dislike the vodka and the personality of it
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