Week 5 EOC: midterm

Marketer’s use their customers to sale the product better just by talking about it word of mouth as it’s called and they have made into a job. Being brand ambassadors is knowing and having a passion for the brand you love. From Sony, Microsoft and McDonalds the way you buy and eat is the way they pick you for such a job. They will check social networks such as your Facebook or even Twitter to find out if you how much you love their stuff. However this job is not paid for in money it more on discounts, gifts and token cash payments not like a 9-5 job where there a set pay for the hours that you work.  

“Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media.” (pg 15 of 59)

I guess more companies have to be more secure now as the wall street journal posted that they are using Facebook to find new employee threats from normal way of doing these to the new way and going with linkedin who is beating everyone. Also Facebook is now hiring over 1,500 new people due to this from software to new truck drivers so if looking for a job better go there fast their a lot of openings.

“More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening

traditional job boards and competing with LinkedIn Corp., which has dominated the online professional

networking arena” ( The Wall Street Journal)

“The majority of social-media traffic to Waste Management

Inc.'s careers website comes from Facebook, beating out

LinkedIn, said Jenny DeVaughn, manager of social media and

employment branding. The Houston-based environmental

services company is currently trying to fill 1,500

positions—from software developers to garbage truck drivers.”