1977-2000 generation y. I use technology all day everyday it just a way of life. i don't own a ipad or iphone I do have a laptop a ps3 and a wii in my house and at school were always on computers. for projects and essay but mostly projects. I play video games alot I always have so technology that like using a shoe that never gets old just gets better. i' am on social network sites more then my cellphone. most people IM on facebook, tagged, or myspace even though i don't use it anymore at all but i still have it up. i don't use a house phone or land lines at all and i texts more then using my cell phone to talk on it.when it comes to the audio production i use nothing but software like pro tools and avid and pro tools 9. downloading music instead of buying cd's but i stll don't own a mp3 player or ipod . I try not to send money alot i spend on what i need more then want.
. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.”18 (PG 17 of 52)
“Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand,” observed a Newsweek reporter. His rising-sun logo echoes the one-world icons of Pepsi, AT&T, and Apple. But what really set the Obama campaign apart was its immense appeal to Millennials, the country’s youngest voters. The campaign’s mastery of cutting-edge social media, such as the my.barackobama.com" (pg 17-52)
“the new pronoun is me, my,” says a marketing expert. “Young people want to be in control of their relationship with a brand. They want to customize and personalize.”(Pg 17-52)
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